The Top 10 Promotional Items For Your enterprise
Defining the top 10 promotional items for your business starts from a brainstorming exercise. The following list gives you 10 ideas with exact examples of industries for which it has well worked. When creating your own list of top 10 promotional items you will need to use your own sense and intuition, or plainly call your competitors in another town and ask them the top 3 promotional items that have delivered results for them.
The Top 10 Promotional Items For Your enterprise
You will also find that some of these items are plainly universal and will work for most industries with some adaptation. I am not giving you a template to follow blindly, but a kick start for your thinking process. Some of those items will pertain to direct response promotion, some of them more to Pr and others will showcase advertising styles that yield real returns.
Promotional Item #1 Write and advertorial
A "promotional Article" that gives your prospects the story of your company, how many population your business has helped your with its products or services. Give them the reasons why your business deserves their trust (remember that any purchasing decision is based on trust). Your advertorial needs to have a compelling headline to convince population to read further. If the advertorial is followed by 3 to 5 weekly ads with an intriguing "killer Offer" you are even more likely to get results. This works for all industries.
Promotional Item#2 A testimonial sheet or video
Your prospects would rather have proof from man who has already taken the risk to buy your product. When is comes to spending money we are all risk averse. A written testimonial must have the photo of your client, plus their name and address if possible. Even better, use a video on your website to capture testimonial, that is more grand again.
Promotional Item#3 A good sales letter
In the era of electronic marketing, snail mail or faxing can be a surprisingly good sales tool, because it's different. Direct mail is surely not dead and providing you search for a few basic rules you can get a much great response rate than an email campaign. You don't have to worry about Spam laws, so generate your list and just send the letter.
The best selling websites are nothing more than a benefit driven sales letter, accompanied by testimonials and a copy of your advertorial. The more buyer oriented, the more informative the letter is and the more ways to alleviate your customers objections, the more sales you will make. Again this item can be adapted for most industries with great results.
Promotional Item #4 Free Press releases
Magazines, newspapers and online press publish directories all start with blank pages hungry for something newsworthy. If your business doesn't have anything new, generate an event, a extra first offer, a celebrity endorsement, a society fundraiser or anything may help you make the cut.
Promotional item #5 Trade Shows
What great chance to get in front of targeted prospects? By attending the show your prospects have grand themselves as hot candidates for buying your products. You may use the show as a way to grow your database of clients, sell on the spot, or book a permissible sales appointment with good prospects. Here's a tip, in all these cases you will need a good "bribe" for them to take action on the day. It can be a draw to win something of high value or a killer offer on one of your products. Then it's your job to get repeat sales from those prospects. Shows are great from attractiveness therapy and home ware right straight through to consulting businesses.
Promotional Item #5 3 Elements to test in any promotion
a) The target list, who did you want to reach
b)The headline of the ad, the chance statement of your letter or the first thing you say to the man you talk to on the phone
c) The offer, how you package what you are selling
Promotional Item #6 Be perceived as a giver
So many new businesses are off to a very slow start because they are high-priced and not ready to give anything away. Local fundraisers, visit to local businesses with free products or free vouchers will have Pr effects that you cannot buy! Unexpectedly giving something for free to a quarterly buyer will be a sure fire way to have them on your side, great than any loyalty card. This works a charm for restaurants, attractiveness therapies or any high repeat purchase goods or consumable, but you can make it work for real estate, guarnatee brokerage,etc...
Promotional Item#7 Be a counselor in your industry
By this I mean you can win customers' trust by being the only one who gives them the data they are looking for when shopping for our kind of product. If you go the extra mile as an adviser, you're on your own, what an easy point of difference! You can adapt this idea online by giving a Free description for population to learn more about your industry or product. This works particularly for products that want meticulous thinking like insurance, financial planning, venture or even fashion.
Promotional item #8 Delegate all except the marketing
This is a golden rule right across all industries: Your should spend at least 30% of your time working on getting more clients straight through the door. If you are working very hard and not manufacture much money, are you just waiting for man else to do the promotion for you? Don't wait for the newspaper to yield a miracle ad, the cheaper to get great or word of mouth to spread the message. Be the promoter for your company
Promotional item #9 Get on the phone and sell
I am always amazed to see "sales consultants" behind the counter twiddling their thumbs: business is a bit slow? yo got time on your hands? Calling your existing clients with an offer is the first way to boost sales. Try the telephone/letter/telephone method, target all the business owners around, you are bound to get some business! Works astounding for restaurants, beauty, retail but also for financial services etc..
Promotional item#10 Use Google Keyword tool, shop Samurai or Wordtracker!
You must find out what's hot in your industry, and what great way to find out than learn what words population are using when they go on the internet to look for your kind of goods or service? Then you can talk their language and be where they go looking for you anything promotional item you wish to add to this list, do yourself a favor and make sure you always have at least 7 systemised, ongoing promotional items on the go at any time, and business will thrive!
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