So much concentration these days goes to online marketing efforts - Facebook, the web, Twitter - that nobody pays concentration to the all foremost offline marketing methods! It's a shame, because offline marketing is still one of the most productive ways to get the word out about your goods or service! What do I mean when I say offline marketing? Well, in addition to marketing that isn't done "virtually," offline marketing can mean three foremost things - enterprise cards, brochures, and flyers.
Here is some more information about each of those three foremost things:
Business Cards
Business cards are perhaps the most essential tool in your networking or marketing arsenal. The reason? Because you hand them out in person! The personal connection you make with your possible customers unlocks the marketing and enterprise possible of your cards! How? By having well designed, crisply printed cards at the ready at all times. Your name, Twitter or Facebook account, email address and web address are all critical pieces of information - be sure to include them on each one!
Brochures
Brochures are a step up from enterprise cards in that they give you the room to tell the entire story of your business! What you do, how long you've done it, and how you can help others with your products or services. Make sure to include lots of photos, use a small house of fonts, and remember - all the time check your spelling! The last thing in the world that you want to have is an unprofessional finding brochure.
Flyers
Flyers are great because they allow you to center your entire marketing message around one eye catching graphic. Make sure to pick the right graphic, fonts and colors, and you're on your way!
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