The Basics of Press Releases
Press releases are an easy-to-use tool to attract media attention for your enterprise and changes or events you are having. They should not be thought about advertising and they should be used sparingly and appropriately. You want to attract reporters from local or national media and sending out advertisement style press releases won't work. They have a purpose and that is to entice reporters with a potential story.
The Basics of Press Releases
Press releases should make your enterprise story clear and should express what is newsworthy about your event or convert within your business. The format is pretty straightforward and there are fullness of templates online. They should be written in third someone and have all of your sense information including your name, where your enterprise is located (city and state), your phone numbers and email addresses. They are not difficult to write, but do use proper formatting if you want to get noticed.
If you are a enterprise owner who rose up out of poverty to create a viable business, that is a news story. If you have sold a measure of your enterprise to a Fortune 500 company, that is a news story. If you hire only after school high school employees to help you, that is a news story. If you have started a enterprise that has a easily strong niche market, that can be a news story. The fact that you have a enterprise that sells widgets for a low cost is Not a news story. Find an angle in order to entice reporters to write about you.
If you think yourself less than a good writer, you can outsource the work to a freelance copywriter. They are easy to find on freelance employment sites like Odesk or Elance. For a thorough one page press release, you can expect to pay -. Don't skimp! You should relate writing samples the writer has done in the past. But, if you write at the administrative level, you can easily write your own using templates you found online.
Write a press issue that is full of detail, but not marketing, sales or industry talk. Write it in common, news style language and be sure the story is clear to the reader and reporter. Don't get bogged down in your personal industry jargon. Write it like you've never heard of your enterprise before.
Submit your press releases online. There are a variety of services that will deliver your item. Some are paid sites but there are many free site as well. Do a Google or Yahoo crusade for press issue services and register with each of them. There are restrictions for free submissions and each site has single requirements so relate those before submitting.
Using press releases effectively can brand you as an master in your field. Don't throw them out for everything you do. Use them judiciously and look for the stories within your business. Once you learn to construct this eye, you build credibility with reporters. Media attention is free marketing so try sending out some and see what kind of interest you generate.
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